Facebook vs Google in acquiring Fitbit
Google just purchased Fitbit today for $2.1 billion dollars, however obviously the tech giant wasn’t the main tech organization able to negotiate — Facebook was purportedly likewise in negotiation with purchasing the firm before Google, as per a report from The Information.
It’s not so much clear what occurred with Facebook’s discussions, however it’s possible the cash had a major impact. As per The Information’s report, Facebook was offering Fitbit generally 50% of what Google wound up paying, which appears to have influenced the choice in support of Google.
Facebook’s enthusiasm for Fitbit may appear to be odd from the start, however it follows the organization’s ongoing invasions into equipment. Between its Oculus augmented reality headsets, Portal shrewd speakers, and arranged AR glasses, the organization has a genuinely huge equipment portfolio that is generally based on wearable innovation. Furthermore, it’s anything but difficult to envision a reality where Fitbit smartwatches and wellness trackers would fill in as an accomplice to a future AR or VR headset.
The organization has additionally indicated a specific interest for health apps following previously: in 2014, Facebook procured Moves, a then-prevalent health application for Android and iPhone. Facebook would proceed to close down Moves four years after the fact because of both an absence of clients and an absence of continuous advancement.